It’s not every day that a tech titan publicly declares allegiance to a new AI platform, but that’s exactly what happened when Salesforce CEO Marc Benioff endorsed Google’s Gemini 3 over OpenAI’s ChatGPT. In an unexpected but ringing endorsement, Benioff candidly stated that Gemini 3 has impressed him to the point of no return. His remarks reflect a broader shift in the generative AI landscape, where Google seems to have broken new ground with its latest release.

Gemini 3, the latest iteration of Google’s generative AI model, has made waves by delivering not only text-based intelligence but also expanded visual and multimedia capabilities. From what’s been revealed so far, it’s faster, more intuitive, and far more capable in interpreting complex prompts across different content types—including images and interactive elements. That’s a big deal in an industry where context and creativity are becoming the new currency of relevance.

Comparisons between Gemini 3 and ChatGPT are inevitable—and necessary. While ChatGPT has dominated headlines since its arrival, most notably for its smooth conversational abilities and adaptability, Gemini 3 brings a polished, multifaceted approach that’s catching the attention of enterprise users and creative professionals alike. Based on early tests and hands-on reports, Gemini 3 offers higher fidelity in image generation, better context retention in longer dialogues, and a seamless integration into Google’s robust app ecosystem.

From my perspective, Google’s real advantage lies not only in AI capability but also in distribution. With billions of users already interacting with Google products daily, integrating Gemini 3 into Google Docs, Gmail, and even Android could turn AI from a stand-alone service into a deeply embedded assistant. That creates a user experience that feels less like consulting a bot and more like enhancing your everyday digital environment.

As the AI race picks up speed, one thing is becoming clear: dominance won’t be about who launched first, but who evolves fastest. Marc Benioff’s pivot to Gemini 3 highlights the growing appetite for innovation and better results. While it’s too early to declare a definitive winner, Google has certainly raised the bar, signaling that the battle for supremacy in generative AI is far from over—and users, ultimately, will reap the rewards.