Shoppers in Gloucester County are getting a fresh retail experience as a new athletic wear discount store opens its doors in an unexpected location. The fifth New Jersey branch of ‘Going, Going, Gone!’ has officially launched, transforming what was once a fabric enthusiast’s haven into a hub for discounted sports apparel. The location, formerly occupied by Jo-Ann Fabrics, is now filled with racks of sneakers, activewear, and name-brand gear, signaling a shift in local consumer trends.
This move reflects a growing appetite for bargain-priced athleticwear, as more people prioritize wellness, fitness, and comfortable fashion in their everyday lives. By repurposing the space of a crafting store, the new outlet also highlights changing retail patterns where specialty niche stores are increasingly giving way to brands with broader appeal and higher turnover. It’s a smart strategy for maximizing foot traffic in today’s competitive shopping centers.
Shopping habits are evolving—and fast. The popularity of athleisure, initially considered a passing trend, seems firmly rooted now. Repurposing vacant stores like Jo-Ann Fabrics into discount sports outlets taps into this new normal while reactivating valuable commercial real estate. For the mall operator and brand alike, it’s a win-win: revitalized space and a draw for budget-conscious fitness fans.
The store’s placement in a well-trafficked shopping complex reinforces the retailer’s goal of accessibility and visibility. It also reflects a broader trend of athletic brands investing in outlet and discount models to move inventory efficiently. Consumers, meanwhile, benefit from high-quality products at reduced prices—a combination that’s tough to beat in today’s inflation-conscious economy.
Ultimately, the shift from fabric bolts to running shoes is more than a simple tenant change; it speaks to how consumer priorities and lifestyles are transforming retail landscapes. As demand for health-focused and versatile attire continues to grow, we can expect more creative reimaginings of traditional retail spaces to meet those needs. This latest opening is not merely a store—it’s a reflection of a new chapter in how we shop, dress, and define everyday wear.